After leaving the smartphone market, LG is going to start selling iPhones in its branded stores as early as August 1. However, this is not to the liking of another South Korean giant.
Samsung reportedly accuses LG of violating an agreement signed between the companies in 2018. According to the document, both companies in their own branded stores can only sell their own smartphones.
LG, in turn, points to the clause of the contract, which says that the terms can be revised in case of significant changes. LG’s abandonment of the smartphone market can probably be considered as such. At the same time, Samsung is trying to put pressure on LG through the country’s largest cellular operators, but not with the aim of banning LG from selling iPhones, but with the aim that Galaxy smartphones are also sold first in branded stores.